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Behind the Scenes Of Great Commercials! Wow!

Monday, 22 June 2015

/ by Sajjad Sarwar
They have to be the most beautiful and majestic horses I have ever seen!

Have you ever wondered what goes on behind-the-scenes in making the Budweiser commercials featuring the amazing Clydesdales? There are more than just special effects involved. There is lots of hard work and the horses used are highly trained.

The Budweiser Clydesdales made their Super Bowl commercial nearly 30 years ago during Super Bowl XX. Over the years, ads featuring the draught horses have proven to be some of the most popular.

Whether the Clydesdales are playing football in a field or engaging in a snowball fight, there is a ton of training that makes these majestic horses so camera-ready.

You’re about to get a rare, behind-the-scenes look into these amazing commercials. You’ll also meet the man behind the magic — Robin Wiltshire, horse trainer extraordinaire.

There are shots from almost every commercial I remember..."Football" (1996), "Clydesdale dream" (1998) until the more recent "Stick (2008) and "Brotherhood (2013).

Robin and Kate Wiltshire raise their array of animals on Turtle Ranch in Dubois, Wyoming. For Robin, horse training is not just about camera tricks or paychecks, but it’s a way of life. The Australian-born trainer uses a reward-based system, giving the horses plenty of love and praise for their hard work. He doesn’t rush his training, he rewards the horses, and he puts deliberate thought behind each and every move. The
Clydesdales’ success is attributed to how well they get to know Robin and the fact he helps keep them so calm and eager to please.

After the editing, special effects, and color corrections are complete, watching the commercials on TV is even more amazing when you know the animals are treated so wonderfully by a man who truly cares about them.


What a cool video and what a great group of people!!! You can tell they love the horses and what they do! The way the horses are friendly, calm and curious shows that they are well treated, well kept and respected. That is a great operation and I dare to say that, if it's worth millions, it's not only because of the horses there but also thanks to the people who care for them. I must also say that even if I am not a beer lover whoever comes up with these ads is an evil genius! Love their work!

Sources: Little Things, Kate Wiltshire

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